The name of my campaign is Adderall in the Media. The goal of Adderall in the Media is to inform people, especially teens and their parents, about the dangers of taking Adderall and the role the media plays in the influence of abuse. My three genres were a Facebook page, a Twitter account, and an infographic. The intended audience of these genres was teenagers and the parents of teenagers who are susceptible to the influence of the media to abuse Adderall. The Facebook page was geared more towards the parents since generally Facebook has an older audience. Facebook allows for longer posts and contains a less number of memes and trolls, because of this Facebook is also generally regarded as one of the more professional social media platforms. On the other hand, my Twitter account was aimed at the teenagers who are susceptible to the media’s influence. Twitter users are often younger and therefore less professional than the average Facebook user. Hashtags, memes, and gifs are just some examples of the differences that can be used to interact more with this younger audience. Using these two social media platforms I was able to reach two different kinds of audiences that both fell under the umbrella of my campaign. The infographic is well suited for both of the audiences. With powerful words, a realistic picture, and contrasting colors I was able to clearly deliver my message to anyone who would read it. In each of my genres I used different rhetorical appeals. On my infographic, I mainly concentrated on using logos by providing factual symptoms that can occur when someone abuses Adderall. For my Facebook and twitter pages, I used mixes of logos and pathos to appeal to the emotions of my audience. Angry tweets like, “The media needs to take responsibility for pushing drug abuse onto today’s teenagers and show how dangerous Adderall abuse really is.”, rally my audience to get behind my campaign. One of my Facebook posts says, “If you believe that the media has an influence on what your kids do and say, then you should definitely talk with them about Adderall. Unlike many other abused drugs, Adderall is a prescription drug that is easy to come by and can be bought as simply as from a friend with a prescription.” This short paragraph provides real advice to parents who will then look at my campaign as source of information. I used the website Canva to design and color my infographic as well as e-mail and the internet to move my genres around to where they would be seen. Obviously, I used Facebook to create my Facebook page and Twitter to create my Twitter account. In my opinion the Twitter account was the most successful of all my genres. I used the hashtag #SayNoToDrugs to increase the amount of traffic on my page. Another way I drew attention to my Twitter account was by I direct messaging a few pages that were similar to mine to see if we could collaborate on anything. Unfortunately, many of the pages would follow me and then come back and unfollow me two days later in an attempt to improve their follower to following. However, I did have a few good interactions with an account called Pharmacy Podcast which did want to collaborate and asked with my help for contacting any pharmacists I might know. Unfortunately, I was not able to help them but we continue to communicate about ways that we might be able to help each other out. This as well as replying to other accounts that were talking about Adderall abuse helped me to receive reactions to my own profile. At this point I am following 29 people many of whom are verified accounts with legitimate information on Adderall in today’s society. The rest of the people I follow are smaller accounts, which have a far greater chance of following back, that are related to Adderall abuse in one way or another. Surprisingly, Facebook was the most difficult of my genres to promote. Since I designed my page to be an organization I was strongly persuaded to pay to promote my page. All of my posts had a boost option that cost $3 to get 900 some odd views to my page.  I believe this pay-to-win program is just a cheap trick Facebook pulls to try to make a quick dollar. I tried to interact with other pages but many were private and were unable to reach given the way my page was set up. Once I realized it was going to be very difficult to advertise my page to strangers, I decide to advertise to friends. On my personal Facebook account, I asked my friends and family to take a minute out of their day to look at my page. Another way I advertised both of my social medias was posting about each of them on the other account. Both my Facebook and Twitter have links to the other platform. The way I advertised my infographic was by posting it to both of my social media accounts. One of the main differences in composition I noticed from going from project 2 to project 3 was the transition from written to visual. I had to look for a very long time for a picture I wanted to include on my symptom infographic when the words took me about a minute to write. The most difficult part by far from going from project 2 to project 3 was picking the genres. I had to consider the method of delivery and the tone I should use for each individual genre so that I would not push any of my target audience away. I changed genres many times before I finally found the ones I believe work the best. If I could go back and talk to myself before project 2 I would advise to slightly tweak my topic and argue for drug abuse in general not just specifically Adderall. It was very difficult to gather enough information on Adderall and many times I felt like I was grasping at straws because there was such limited information. However, I have grown very passionate about my topic and in the end I am happy I stuck with it..